Privacy Policy

Keepers Guide collects only the minimum data needed to operate the site: standard analytics (page views, general geographic region, device type) to understand which content is most useful, and any information you voluntarily provide via the contact form, newsletter signup, or a Custom Care Plan order (name, email address, and the animal/enclosure details you submit with an order).

The interactive tools (enclosure size, habitat, diet, food safety, cohabitation, and quarantine) run entirely in your browser — the species and food selections you make in a tool are not sent to or stored on our servers. Nothing about how you use a calculator is logged individually.

We do not sell personal data. Third-party service providers used to operate this site — hosting (Vercel), email delivery and the newsletter list (Brevo), and payment processing for the Custom Care Plan and donations (Stripe) — only receive the data necessary to perform their specific function, under their own respective privacy policies.

Newsletter subscribers can unsubscribe at any time via the link included in every email. If you place a Custom Care Plan order, the details you submit (species, enclosure setup, diet, and any specific situation notes) are used solely to write your plan and are not repurposed for any other content on the site.

You can request a copy or deletion of any data you've provided by emailing contact@keepersguide.com. We'll confirm the request and action it promptly.

Advertising

Keepers Guide shows display ads through Google AdSense, which helps keep the care sheets and tools free. Google and its advertising partners use cookies to serve and measure those ads, and depending on your ad settings the ads may be personalized — including remarketing — based on your visits to this site and to other websites. If you are in the EEA or the UK, Google asks for your consent before setting personalized-advertising cookies, and you can change that choice at any time.

No care advice, species page or recommendation is shaped by an advertiser, and advertisers never see a page before it is published. To see why an ad appeared or to turn off ad personalization, visit Google My Ad Center; to opt out of interest-based ads from many companies at once, use aboutads.info. How Google uses information from sites that show its ads is set out in Google's own policy.

Cookies used on this site are limited to what's required for analytics and the Google advertising cookies described above. This policy may be updated as the site's tooling changes; material changes will be reflected directly here, on this same page, rather than announced separately elsewhere.